EB Health Check

1|10

Do you have a defined EVP (Employee Value Proposition) and a strategy that sets clear goals for recruitment and brand image?

Yes:

We have defined pillars and know exactly what and how to communicate

Partially:

We have an EVP but no clear strategy, or we have a strategy but no defined EVP pillars.

No:

We do not have EVP nor EB strategy defined

2|10

Do you know how many people visit your Careers page?

Yes:

We check this regularly via web analytics

Partially:

We know where to check, but we rarely look at or analyze the data

No:

We don’t know how many people visit our page

3|10

Do you share content on your official channels that promotes your employer brand?

Yes:

We have a plan for activities and we follow it

Partially:

Yes, but these are rather isolated cases

No:

No, we barely or not at all run any EB activities

4|10

Do you measure the results of your social media activities?

Yes:

We report on follower growth and engagement rate regularly

Partially:

We look at likes or reach from time to time

No:

We do not track these statistics / We don’t perform EB activities on social media

5|10

Do you know where your job applications come from (e.g. Careers page, social media, job boards)?

Yes:

We have a clear breakdown by source

Partially:

We know some sources, but we don’t really analyze this

No:

We don’t track application sources

6|10

Do you measure the quality of applications (e.g. how many candidates move to a screening call)?

Yes:

We measure this regularly

Partially:

Yes, but we count this manually or irregularly

No:

We don’t measure this

7|10

Do you measure employee experience (e.g., Employee NPS or engagement/ satisfaction surveys)?

Yes:

Regularly, and we analyze the results

Partially:

Yes, but not in a structured way

No:

We don’t measure this

8|10

Do you collect feedback from candidates after the recruitment process?

Yes:

We do it regularly, we have a process for this

Partially:

We do it occasionally / not formally

No:

We don’t collect feedback from candidates

9|10

Do you track voluntary employee turnover?

Yes:

We track it regularly, and we analyze it in the context of employee experience

Partially:

Yes, but without linking it to EB or employee experience

No:

We don’t have statistics related to employee turnover

10|10

Do you know if employees are your brand ambassadors (e.g., referring friends or sharing company content)?

Yes:

We measure and actively support it

Partially:

Yes, but this is based on general impressions rather than structured data

No:

We don’t monitor this area

0 / 100 points

The Silent Observer (At Risk)

Your Employer Brand is likely invisible or disconnected from business goals. You rely heavily on intuition rather than data. Without tracking basics, you might be wasting budget on things that don’t bring you any value.

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